Discounter

The importance of country-level domain names is often underestimated by companies. Local (and localised) websites show your company's commitment to the local market and its customers. Websites in the country's local language, targeting the specific market, also enhances the relationship between a company and its customers.

Many people prefer local domain names, such as .tk for Tokelau, to generic ones like e.g. .com, they feel more comfortable learning about a company and its products in their local language. This not only creates trust between the customer and the company, it also helps the company to communicate more efficiently. Beyond that, in many countries people tend to first look up a local website of a company before they try the .com site (if tried at all), since this is expected to be in English, a language many people are still not familiar with.

Tokelau is a territory of New Zealand that consists of three tropical coral atolls in the South Pacific Ocean. The United Nations General Assembly designated Tokelau a Non-Self-Governing Territory. Until 1976 the official name was Tokelau Islands. Tokelau is sometimes referred to by Westerners by the older, colonial name of The Union Islands.