Discounter

The importance of country-level domain names is often underestimated by companies. Local (and localised) websites show your company's commitment to the local market and its customers. Websites in the country's local language, targeting the specific market, also enhances the relationship between a company and its customers.

Many people prefer local domain names, such as .li for Liechtenstein, to generic ones like e.g. .com, they feel more comfortable learning about a company and its products in their local language. This not only creates trust between the customer and the company, it also helps the company to communicate more efficiently. Beyond that, in many countries people tend to first look up a local website of a company before they try the .com site (if tried at all), since this is expected to be in English, a language many people are still not familiar with.

The Principality of Liechtenstein is a double landlocked alpine microstate in Western Europe, bordered by Switzerland to the west and by Austria to the east.

Liechtenstein is the smallest German-speaking country in the world. It is a constitutional monarchy divided into 11 municipalities. Its capital is Vaduz. Much of Liechtenstein's terrain is mountainous, making it a winter sports destination. Many cultivated fields and small farms characterize its landscape both in the north (Unterland) and in the south (Oberland). The country has a strong financial sector and has been identified as a tax haven. It is a member of the European Free Trade Agreement. Liechtenstein is not part of the European Union and has shown no interest in joining.