Discounter

The importance of country-level domain names is often underestimated by companies. Local (and localised) websites show your company's commitment to the local market and its customers. Websites in the country's local language, targeting the specific market, also enhances the relationship between a company and its customers.

Many people prefer local domain names, such as .de for Germany, to generic ones like e.g. .com, they feel more comfortable learning about a company and its products in their local language. This not only creates trust between the customer and the company, it also helps the company to communicate more efficiently. Beyond that, in many countries people tend to first look up a local website of a company before they try the .com site (if tried at all), since this is expected to be in English, a language many people are still not familiar with.

Germany is a country in Central Europe. It is bordered to the north by the North Sea, Denmark, and the Baltic Sea; to the east by Poland and the Czech Republic; to the south by Austria and Switzerland; and to the west by France, Luxembourg, Belgium, and the Netherlands. The territory of Germany covers 357,021 square kilometers (137,847 sq mi) and is influenced by a temperate seasonal climate. With 82 million inhabitants, it accounts for the largest population among the member states of the European Union and is home to the third-largest number of international migrants worldwide.