Discounter

The importance of country-level domain names is often underestimated by companies. Local (and localised) websites show your company's commitment to the local market and its customers. Websites in the country's local language, targeting the specific market, also enhances the relationship between a company and its customers.

Many people prefer local domain names, such as .ch for Switzerland, to generic ones like e.g. .com, they feel more comfortable learning about a company and its products in their local language. This not only creates trust between the customer and the company, it also helps the company to communicate more efficiently. Beyond that, in many countries people tend to first look up a local website of a company before they try the .com site (if tried at all), since this is expected to be in English, a language many people are still not familiar with.

Switzerland is a landlocked alpine country of roughly 7.7 million people (2009) in Western Europe with an area of 41,285 km². Switzerland is a federal republic consisting of 26 states, called cantons. Bern is the seat of the federal authorities, while the country's economic centres are its three global cities, Geneva, Basel and especially Zürich. Switzerland is one of the richest countries in the world by per capita gross domestic product, with a nominal per capita GDP of $67,384. Zürich and Geneva have respectively been ranked as having the second and third highest quality of life in the world.